The Khadi and Village Industries Fee (KVIC) has issued authorized notices to 2 companies – Khadi Necessities and Khadi World – stating that they’re “unauthorisedly” and “fraudulently” utilizing the model title “Khadi”, mentioned the Ministry of Micro, Small & Medium Enterprises on Friday.
In a press release, KVIC mentioned on Friday that the 2 companies are engaged in promoting a spread of beauty and sweetness merchandise via numerous e-commerce platforms utilizing the model title “Khadi” and thus deceptive shoppers.
“Within the notices served to Khadi Necessities and Khadi World within the first week of August, KVIC has requested them to instantly cease promoting or selling its merchandise utilizing the model title “Khadi” whereas additionally canceling the domains www.khadiessentials.com and www.khadiglobalstore.com respectively. The 2 companies have additionally been advised to discontinue their social media handles on numerous platforms like Twitter, Fb, Instagram, and Pinterest,” the discharge mentioned.
The assertion mentioned the 2 companies have strictly been advised to instantly cease promoting merchandise utilizing the model title of “Khadi” and destroy all product packaging, labels, publicity materials, signboards, and every other enterprise stationery utilizing the model names Khadi Necessities and Khadi World respectively.
“KVIC has mentioned that failing to adjust to the directions in seven days, authorized motion shall be initiated towards the companies,” mentioned the discharge.
As per the discharge, KVIC chairman Vinai Kumar Saxena in a press release mentioned that any misuse of the model title “Khadi” has a direct bearing on the livelihood of our artisans who’re making real handcrafted merchandise in distant components of India.
“KVIC will take stern motion towards any particular person or agency misusing the model title Khadi. That is to safeguard the curiosity of Khadi artisans and forestall the sale of any spurious product within the title of Khadi,” Saxena mentioned.
KVIC has mentioned that in the previous few years it has acted robust towards any misuse of its model title “Khadi India” and infringement into its trademark, the assertion mentioned.
“Up to now KVIC has issued authorized notices to over 1,000 non-public companies together with Fabindia for misusing its model title and promoting merchandise below the title of Khadi. KVIC has sought damages to the tune of Rs 500 crore from Fabindia which is pending earlier than the Mumbai Excessive Court docket,” the discharge added.
PIB additional mentioned that the KVIC has additionally sought damages from these companies for inflicting hurt to its popularity and lack of wages to Khadi artisans as a result of sale of faux Khadi material.
“Nonetheless, after authorized notices have been served, a majority of companies have apologised to KVIC and withdrawn their merchandise, ads fraudulently utilizing Khadi’s title,” the assertion added.
(With ANI inputs)
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