Attire retailer Madame on Monday introduced the launch of six new shops seeing an uptick in demand in tier II cities throughout India, regardless of disruption attributable to the COVID-19 pandemic. Of those six shops, one retailer shall be positioned in Lucknow and the opposite 5 shall be in Himachal Pradesh, Haryana, Uttar Pradesh, Arunachal Pradesh, and Delhi (NCR), the corporate mentioned in an announcement.
“Ladies’s attire has seen a rising demand in latest weeks, and tier II metropolis retailer walk-ins are at 60 per cent pre-COVID ranges. We foresee demand to get higher by October, coming to nearly 75 per cent footfalls as of final 12 months,” Madame Govt Director Akhil Jain mentioned.
Jain additional mentioned, the firm is anticipating to succeed in 80 per cent like-to-like gross sales this 12 months and the shops’ launch in new markets ought to assist the corporate to succeed in the specified projections.
“Our on-line gross sales have accelerated through the lockdown… We will even be investing extra in on-line promotions within the run-up to the festive season. “Whereas many others are contracting their advertising and marketing spends, we’re redirecting a bigger chunk of the finances in the direction of digital. We’re additionally developing with an omni-channel to succeed in the shopper when the shopper is struggling to succeed in us,” he added. At current Madame has over 150 unique shops unfold throughout India.
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