Amazon India has launched a mobile-only plan for Prime Video — it is referred to as Prime Video Cellular Version — to compete with Netflix’s Rs. 199 mobile-only plan, in what marks a worldwide first for the ecommerce-first firm. Not like Netflix, Amazon’s Prime Video Cellular Version is tied on to your pay as you go plan. Amazon is collaborating with Airtel to kick off Prime Video Cellular Version, with the Prime Video content material obtainable bundled with Airtel recharge packs beginning at Rs. 89. All Airtel pay as you go prospects shall be eligible for a 30-day free trial of Prime Video Cellular Version. You’ll be able to join Prime Video Cellular Version beginning 2pm on Wednesday, January 13 (that is right now).
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Identical to Netflix’s “Cellular” plan, Prime Video Cellular Version will supply standard-definition (SD) video high quality on a single system. However not like Netflix, you possibly can select to improve to the complete Prime Video expertise — that features a number of profiles, simultaneous streaming, entry on TV, and HD/ 4K content material. You will get 30 days of Amazon Prime by recharging your Airtel pay as you go quantity with Rs. 131 — Amazon Prime prices Rs. 129 per thirty days when you subscribe immediately — or as a part of the Rs. 349 pay as you go plan that lasts for 28 days but in addition provides limitless calling and 2GB knowledge per day. This is not precisely new, as Airtel has provided Amazon Prime on pay as you go plans since 2018.
However when you’re glad to take pleasure in Prime Video in your cell solely, listed below are the Airtel pay as you go plans that get you entry to Prime Video Cellular Version. All of them can be found on the Airtel Thanks app, or could be bought at over one million Airtel shops throughout India.
|Rs. 89||Prime Video Cellular Version||–||6GB||28 days|
|Rs. 131||Amazon Prime membership||–||–||30 days|
|Rs. 299||Prime Video Cellular Version||Limitless calling||1.5GB per day||28 days|
|Rs. 349||Amazon Prime membership||Limitless calling||2GB per day||28 days|
Amazon Prime Video’s worldwide VP Jay Marine stated in a mailed assertion: “India is one among our quickest rising territories on the planet with very excessive engagement charges. Buoyed by this response, we wish to double-down by providing our much-loved leisure content material to a fair bigger base of Indian prospects. Given excessive cell broadband penetration within the nation, the cell phone has grow to be one of the extensively used streaming units. With the launch of Prime Video Cellular Version we look ahead to entertaining each Indian with our Unique and Unique content material.”
Amazon Prime Video’s India director and nation common supervisor Gaurav Gandhi added: “During the last 4 years, Prime Video has grow to be the nation’s most beloved premium streaming service with viewership coming from over 4,300 cities and cities. We imagine that the Cellular Version plan will additional speed up Prime Video’s adoption in India and permit a fair bigger variety of prospects to entry our common leisure content material. This initiative for Amazon, is designed not simply to offer prospects extra selection (of plans) but in addition quick access to subscribe to Prime Video together with cell knowledge plans. We’re glad to collaborate with Airtel as our first companion in India for Prime Video Cellular Version.”
Bharti Airtel’s chief advertising officer Shashwat Sharma added: “At Airtel, we’re deeply obsessed with delivering a differentiated expertise to our prospects by our Airtel Thanks program. We’re glad to companion with Amazon to democratize high quality digital leisure in India by leveraging Airtel’s core strengths of high quality prospects, deep distribution and best-in-class community for video.”
Amazon’s director for cell enterprise improvement Sameer Batra stated: “We’re delighted to have Airtel as our first roll-out companion for Prime Video Cellular Version. This collaboration marks the deepening of the strategic affiliation between Amazon and Airtel. Smartphones powered by pre-paid connections and inexpensive knowledge are ubiquitous to a big base of Indian prospects – Cellular Version will make Prime Video synonymous to high quality leisure for this huge buyer group. We look ahead to increasing the attain of our service to the complete pre-paid buyer base in India.”